One of Sri Lanka’s leading intimate apparel brand, amanté, is commemorating its 10th anniversary of its flagship boutique in Racecourse, Colombo and also eleven years of the brand’s presence in Sri Lanka.
To mark the occasion and to kick-off a month of promotions and celebrations, the brand hosted select invitees and several A-list fashion influencers including amanté’s athleisure ambassador Yureni Noshika at an exclusive in-store event featuring a fashion show unveiling amanté’s new anniversary capsule, ‘Vogue.’
amanté has over the last decade crafted its reputation as a brand known for its fashionable, sophisticated and high-quality lingerie. Paying tribute to its own home-grown success story, the intimate wear label launched its stylish new ‘Vogue’ collection at the celebration eventwell-timed with the festive season ahead.
“We would like to thank our loyal customers and partners for being a vital part of our growth story right from the very beginning,” said Eshara Samuel, Head of Marketing amanté Lanka. “We have evolved from humble beginnings to the successful brand you see today, and while we take immense pride in what we have been able to achieve together, we also have great plans for the journey that lies ahead.”
amanté opened its first store in 2012 at the Racecourse in Colombo and has since established itself as a firm favourite in both Sri Lanka and India for quality women’s intimate wear; creating the very first retail identity for the brand which has now taken over both markets.From a limited portfolio of styles and categories, amanté has since further developed its range of intimate wear,and also expanded its offering to include sleepwear, shapewear, swimwear and -most recently- athleisure.
To further commemorate its 10th anniversary, amanté will be running special promotions throughout the month and across all of its stores and through its online store www.amante.lk, enabling its loyal clientele too to join in the celebrations.
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