Life insurance market leader Ceylinco Life has opened a call centre in Jaffna to better serve Tamil speaking customers and to eliminate the need for employees to relocate to work at the Company’s centralised Contact Centre in Colombo.
The new call centre located at the Ceylinco Life branch in Jaffna is staffed by six operators, four dedicated to outgoing calls and two handling incoming calls.
The Company said the decentralisation of call centre operations to several key locations would resolve challenges such as recruiting and retaining staff and be more effective in finding staff with the required language proficiency. Regional call centres also reduce costs and stress for employees.
The new call centre in Jaffna is also expected to increase efficiency in handling calls from Tamil-speaking customers by reducing wait times, the Company added.
Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence. The Company was also ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories by Brand Finance in 2023 and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
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