Daraz launched a “Buy1Give1” programme in May 2022. The aim of Buy1Give1 was to provide some relief to vulnerable communities, while enabling consumers to transform everyday activities like buying groceries into high-impact, meaningful actions.
Daraz is committed to creating a world full of giving, and to further strengthen this effort, Daraz partnered with the Foundation of Goodness to identify families in need and distribute goods collected through this initiative.
Daraz Sri Lanka Managing Director Rakhil Fernando said; “Sri Lanka is facing an unprecedented crisis, and we need to work together to figure out new ways of empowering each other and lifting each other up. The Buy1Give1 model is practiced in other parts of the world, as a means of transforming everyday actions into something meaningful, and that is what we are trying to do in Sri Lanka during this time. We also did not want to put any unnecessary pressure on our consumers and developed a way for them to be part of our initiative while meeting their own daily needs. We are also delighted to partner with the Foundation of Goodness on the distribution, because it enables us to ensure that the items collected goes to families who need them the most.”