The Diva Daathata Diriyak Entrepreneurial Skills Development programme organized by Diva the flagship laundry brand of Hemas Consumer Brands, in partnership with Women In Management (WIM) has consistently aimed to empower women with the knowledge, skills and confidence needed to navigate the challenges of entrepreneurship in today’s economic landscape.
This impactful initiative is aimed at transforming mindsets from being producers to entrepreneurs, challenging the women entrepreneurs to look at the basics of business and empowering them with the tools for better financial management, pricing, marketing, customer care, digital marketplaces, branding and packaging.
The programme has seen success in Dankotuwa, Jaffna and Galle, and recently was extended to Welimada. With each session, the programme has expanded its reach and impact,empowering entrepreneurs across the island.
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