The event was held at ‘Antwerp Expo’ with over 30,000 Belgian travel enthusiasts and industry professionals with active holiday plans for 2025 and 2026. The Sri Lanka Embassy Stand at the event exuded a unique tourism identity through images, banners, videos, brochures, and maps featuring the tourism sector of the country. The visitors to the stand were given personalised insights into Sri Lanka’s diverse unique tourism opportunities in English, Dutch, and French.
By presenting itself as a must-visit long-haul destination, Sri Lanka made its appeal to the Benelux market showcasing its rich culture, natural beauty, wildlife, and diverse travel experiences.
The visitors to the Sri Lanka stand included those who had travelled to the country before, fondly reminiscing about their past experiences and expressing excitement about returning to explore new areas where they had previously missed, and also those who were eager to make Sri Lanka their next destination. Many expressed specific interest in Sri Lanka’s wide-ranging attractions including family-friendly activities, exploring natural beauty, culinary experiences, wildlife safaris, visiting cultural landmarks, outdoor adventures, and experiencing the lifestyles of local people.
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