The Government has issued a special gazette notification banning the use of children under the age of 12 in commercial advertisements.
This regulation, signed by Health Minister Dr. Nalinda Jayatissa, comes into effect today (01).
The gazette notification specifically prohibits using children under 12 in advertisements for baby food, food products for children, milk, and milk-related products. Additionally, any advertisement or product label in print, electronic or social media, or other medium featuring a pregnant mother, breastfeeding mother, infant, or child under 12 is banned.
The notification also bans the direct or indirect promotion of food items to children under 12 through various means, such as leaflets, free samples, materials or toys, cartoon characters, and the use of celebrities without proper approval.
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