Colombo, Heineken International B.V. (HEINEKEN) signed an agreement with Distilleries Company of Sri Lanka PLC (DCSL) to sell all its shares in HEINEKEN Lanka Limited to DCSL
Under this agreement, both parties agree to retain the Trademark License Agreements for HEINEKEN’s international brand portfolio in Sri Lanka. Regional President APAC at HEINEKEN, Jacco van der Linden, said: “In recent years, we have been exploring options to transform our business in Sri Lanka in anticipation of future trends in the market.”
“Our international premium portfolio, comprising the Heineken, Tiger and Anchor brands are attractive to the Sri Lankan market. We are pleased to have found DCSL, who can realise the full potential of our brands.” DCSL is a Public Limited Liability Company and is listed on the Colombo Stock Exchange (CSE).
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