Hirdaramani Apparel recently unveiled ‘Diya Arana’, a proposed wetland located at the Hirdaramani Ja-Ela (Washing) facility’s premises and is planned for completion in February 2026, coinciding with World Wetlands Day.
The Hirdaramani ‘Diya Arana’ Wetland aims to restore and protect the wetland ecosystem in line with Hirdaramani’s Future First Sustainability Roadmap’s goals for Reforestation and Biodiversity.
The area will cover efforts to enhance the wetland’s quality by eliminating barriers to the natural waterflow, creating refugee for a diverse range of native and endemic faunal and floral species. These efforts will further enrich the wetland’s biodiversity. Together with the adjacent forest patch in the premises, ‘Diya Arana’ will serve as a vital safeguard in sustaining regional biodiversity.
Madhawa Atapattu, Joint Managing Director of Hirdaramani Apparel commented, “Wetland conservation is essential for maintaining ecological balance, supporting biodiversity and sustaining the wellbeing of local communities. As an organisation that always strives to do the right thing, it was imperative that we step forward to set up a wetland in one of our own premises, along with a commitment to drive public awareness on the issue.”
“We hope that the Hirdaramani ‘Diya Arana’ Wetland project will inspire and educate future generations, fostering a deeper appreciation for the valuable role of these critical ecosystems.”
By understanding the values of its customers, associates, and community, Hirdaramani is working towards strengthening its business in a sustainable and responsible manner. The company is committed to making responsible choices today that will shape a better future for everyone in the long-term.
The proceedings to unveil the Hirdaramani ‘Diya Arana’ Wetland took place in the presence of Prof. Hemanthi Ranasinghe, Senior Professor, Dept. of Forestry & Environmental Science of the University of Sri Jayewardenepura, Dr. Jagath Gunawardana, Environmentalist & Environmental Lawyer, officials of the Biodiversity Secretariat of the Ministry of Environment, Central Environment Authority and Forestry Department (Gampaha District), Madhawa Atapattu, Joint Managing Director, Manindri Bandaranayake, Chief Brand & Sustainability Officer, Rohan Perera Chief Operating Officer, Hirdaramani Ja-Ela (Washing), and Leonie Vaas, General Manager, Sustainability of Hirdaramani Apparel.
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