In celebration of World Tourism Day, Intrepid Colombo recently announced the launch of its first-ever ‘Women in Tourism’ training session, held on September 14, Kandy.
This trailblazing initiative, in partnership with Market Development Facility (MDF), an Australian government-funded programme that promotes sustainable economic development across diverse sectors, along with full endorsement of Sri Lanka Tourism Development Authority (SLTDA) aims to promote gender equality and empower women in Sri Lanka’s tourism industry.
The inaugural session out of 45 applicantsbrought together 11 aspiring women who would want to pursue a career as tour guides hailing from various backgrounds from the Central Province. The workshop provided them with the skills, knowledge and confidence necessary to enter and excel in the tourism sector.
“This programme is truly life changing. Thankful for Intrepid for this opportunity to meet fellow aspiring female leaders sharing the same passion and interest,” shared one participant. ”It’s not just about learning to become a tour leader; it’s about building our confidence and overcoming the social barriers that have held us back. I now believe I can be a role model for other women in my community.”
“Our vision is to create an inclusive tourism industry where women play a leading role,” said Poornaka Delpachitra, Intrepid’s Country General Manager for Sri Lanka.
MDF Country Director Sri Lanka Maryam Piracha stated; “The partnership between Intrepid Sri Lanka and Australia’s MDF is pioneering new business opportunities centered around women-led travel and inclusive value chains in Sri Lanka’s tourism sector, with regional support from provincial councils.”
The SLTDA Chairman Priantha Fernando, emphasised the importance of this program, stating, “Programmes like these are crucial for addressing the gaps in women’s participation in tour guiding, providing much-needed opportunities to upskill and empower women in the tourism sector.’’
With Sri Lanka’s tourism industry poised for exponential growth, women’s role will be key to shaping its future, who currently represent less than a mere ten per cent of the industry and a recent study uncovered only three per cent are registered as licensed female tour guides and initiatives such as ‘Women in Tourism’ are integral to ensure its growth is both inclusive and sustainable, by actively promoting female participation in the sector.
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