Sri Lanka Tourism Promotion Bureau with the support of the European Union (EU) launched a wellness tourism campaign with the objective of positioning Sri Lanka as a premier wellness destination specially targeting German and French markets. This initiative underscores Sri Lanka’s unparalleled wellness offerings, such as authentic Ayurveda, Yoga, meditation, Pancha Karma, and Hela Wedakama, against the backdrop of the country’s abundant biodiversity.
Interface Tourism, the French PR Agency appointed by EU launched a multilingual microsite further enriching the campaign, acting as a comprehensive source of information and experiences related to Sri Lanka’s wellness offerings.
As part of the campaign, thirty Influencers from Germany and France selected by the French PR Agency will embark on a journey through Sri Lanka to share the country’s wellness experiences on their social media platforms bringing to life the authentic and captivating aspects of their travel.
The first of such group from Germany visited Sri Lanka recently and the group included social media influencers and during the tour, they discovered the country’s distinct landscapes, rich culture, and diverse wellness services. The Tour covered Colombo city, Minneriya Eco Park, Sigiriya, Dambulla, Kandy and Wadduwa.
Sri Lanka Tourism Promotion Director/PR Bureau Madubhani Perera, who is heading this project stated that the local travel industry has extended its generous hospitality by fully supporting to host their tour in Sri Lanka.
The transport for the tour was sponsored by Hayles Tours with the services of an experienced National Guide Lecturer. Gayan Maushanka, while accommodation was provided on complementary basis by Raddisson Hotel, Colombo, Siddhalepa Ayurveda Health Resort in Wadduwa, Anarva Hotel, Mount Lavinia, Amuna Ayurvedic and Wellness Retreat by Amaya Hotels in Dambulla, Santani Wellness Resort, and Samadhi Centre in Kandy.
The post Lanka’s Wellness Tourism promoted to German Influencer group appeared first on DailyNews.