Television viewership for the Indian Premier League (IPL) has dropped by around 26% during the 2026 season, according to recent audience data reported by Indian media.
Reports citing BARC India and TAM Sports statistics state that IPL television ratings have declined by approximately 18.8%, while average TV viewership has fallen by nearly 26% compared to previous seasons.
Advertiser participation has also reportedly decreased, with the number of brands advertising during IPL broadcasts falling by around 31%.
However, industry reports suggest that digital streaming platforms continue to record strong engagement, indicating a shift in audiences from traditional television to online streaming platforms. (Newswire)
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