The launch of 100PLUS, Malaysia’s premier isotonic drink, by Bolt Distribution, a member of the Thakral Group Sri Lanka, unfolded at the ITC Ratnadipa, Colombo.
“100PLUS will refresh and rejuvenate the Sri Lankan markets,” expressed Hilmey Niyas, CEO of Thakral Group Sri Lanka. “This drink is a perfect blend of style and functionality, designed to keep you refreshed, rehydrated and re-energized.”
High Commissioner of Malaysia for Sri Lanka and Maldives, Badli Hisham Adam, and Lai Kong Ming, the Managing Director of International Market Development at F&N International Markets Sdn Bhd Malaysia also participated along with an eclectic mix of cross-industry personalities from the Public and Private sector, key marketing influencers, and FMCG retail dealers.
“100PLUS is crafted to refresh, replenish, and rejuvenate,” shared Lai Kong Ming. “It’s an ideal companion for those with an active lifestyle, providing swift hydration and energy restoration. We are excited to partner with Bolt Distribution to further enhance our presence in Sri Lanka”.
Gurpreet Singh Bajaj, Director at Bolt Distribution highlighted, “The vibrant turnout at the launch event is a testament to the anticipation and excitement surrounding 100PLUS.”
“Our current partnership with the LPL cricket league and the Royal College Rugby further demonstrates 100 Plus as the first choice for all active Sri Lankans”.
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