NDB has announced its recognition at the 2024 Dragons of Sri Lanka Awards for its outstanding ‘NDB Avurudu Island Campaign’, which won the Silver Dragon in the Best Social Media or Word of Mouth Campaign category.
Additionally, this campaign was also awarded the Black Dragon under the Best Small Budget Campaign category.
The ‘NDB Avurudu Island Campaign’, a collaborative effort with InGame Esports Sri Lanka, brought the Sinhala and Tamil New Year to life through an engaging, interactive digital experience. Players were invited to explore a vibrant virtual Avurudu Island, where they participated in culturally significant games and activities. The campaign’s storyline revolved around players uniting to locate NDB fragments that unlocked powers to overcome the ‘Economic Demon’ threatening the island, creating a unique blend of entertainment and empowerment.
A key element of the campaign was its seamless integration of NDB NEOS, the Bank’s state-of-the-art digital banking platform. Through in-game demonstrations, players experienced the ease and accessibility of NEOS for making QR payments, purchasing virtual goods, and participating in the traditional Avurudu practice of ‘ganudenu’ (gift exchange). This innovative approach effectively showcased the app’s capabilities while fostering a deeper connection with younger audiences.
The Dragons of Sri Lanka Awards, part of Asia’s elite Marketing Communications recognition programme, debuted in Sri Lanka this year, celebrating exceptional creativity, strategic execution and impactful results. NDB’s recognition is a testament to the Bank’s ability to deliver groundbreaking digital campaigns that resonate with its audience while driving meaningful engagement.
This recognition further solidifies NDB’s reputation as a forward-thinking institution that blends technology and culture to create impactful customer experiences. By combining gamification with storytelling, NDB successfully positioned itself as a leader in digital banking, demonstrating its ability to adapt and thrive in an increasingly digital world.
As NDB continues to innovate and push boundaries, the Bank remains steadfast in its mission to empower its customers and shape the future of banking in Sri Lanka.
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