Celebrating its 42nd anniversary, Sri Lanka Rupavahini Corporation (SLRC) will launch several new projects. This was revealed by SLRC Chairman Dr. Prasad Samarasinghe at a media briefing held at Rupavahini premises recently. The SLRC was created by an Act of Parliament on January 23, 1982, established on February 14, 1982 and commissioned transmission on February 15, 1982.
The first project is Trust and Transparency, an end to end solution for CSR projects. The donors will have a chance to view the status of their donations. For example, if someone donates 10 dollars to provide exercise books for a schoolchild, that amount will be displayed in that person’s account. When the schoolchild receives the book the donor will be able to see the details of the student / school / kind of book etc. Sri Lanka Post will be the delivery partner for this programme. Through this programme the donor is assured that his/her donations will reach the receiver. The Association of Accounting Technicians (AAT) Sri Lanka will contribute to this programme as the audit partner.
Rupavahini is about to partner with The Associated Newspapers of Ceylon Limited (Lake House) for a programme to display classifieds on TV screen. When customers are advertising on Lake House publications, they will be given an opinion to display the classified as a text ad on Rupavahini. So, the customers get an additional opportunity to display their ad on TV as well. People who opted to display the ad on TV can pay for that from the Lake House advertising counters. An MoU for the above programme will be signed between SLRC and Lake House. The event will go live on February 14 from 8.30 PM on Rupavahini.
They will also launch a web radio channel in parallel to their 42nd Anniversary called ‘Ru Radio’. The launch of the web radio channel will also take place on February 14. The main aim of the channel is to take Sri Lanka to the world. Anyone who has access to the internet can listen to this channel from anywhere in the world. The web radio will function as a 24 hour trilingual channel. The SLRC management expects to launch a mobile app for their web radio channel in the future.
A Pirith chanting will take place on February 14 from 9.30 p.m. at SLRC premises to mark its 42nd anniversary. It will be aired live on Rupavahini.
Rupavahini has started several new programmes to uplift the skills of Sri Lankans. ‘Samata IT’ (IT for Everyone) which is telecasted every Saturday at 4.30 p.m. is a such kind of programme who are interested in the Information Technology field, which will help them to improve their knowledge with the expertise of resource persons from leading universities in Sri Lanka. ‘Freelancer’ telecasted every Sunday at 4.30 p.m. with the aim of improving the talents of freelance personnel.
Though there are many electricians in the country, many of them don’t possess the necessary vocational qualifications to meet international standards. SLRC started ‘PRO+’ programme targeting electricians in the country, and will telecast every Sunday at 10.30 a.m. with the intention of making a skilled workforce.
‘Industry Sri Lanka’ programme will go on air every Thursday 9.30 p.m. to support Small-and Medium-scale Entrepreneurs partnered with the Industrial Development Board of Sri Lanka. ‘Connect Sri Lanka’ will telecast Tuesday 9.30 p.m. to give the entrepreneurs the knowledge of taking their products to international markets.
Also there are plans to restart the ‘Thurunu Shakthi’ reality programme along with the National Youth Services Council. Reviving ‘Muthuhara’ childrens’ societies throughout the country is also a part of the project. The Chairman mentioned that there are plans to conduct seminars for O/L examination in all provinces likewise they did for Grade Five Scholarship Exam and A/L’s.
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