Almost all Entrepreneurs and businessmen are witnessing a horrid time due to the pandemic related problems beside economic and political turmoil. Few of them are lucky as they are grappling on their way to reach the pinnacle of success in spite of the turbulent and troublesome period. But, the majority are forced to face arduous tasks in order to survive in the respective industries. Their focus is right now on “cost cutting and retrenchment”.
By having “lean and mean business organisations” it may not drive such organisations to provide comprehensive customer service and customer care due to limited service personnel. Hence, those to have “delighted customers” are an uphill task.
Though cost cutting and retrenchment are need of the hour, in translating your company vision to reality, these may not assist you to meet or exceed your expectations in such endeavours.
If so, what next?
I may strongly suggest you to consider focusing on your “People, tasks, processes and Procedures” in a vibrant, resolute and dynamic manner.
Should you be interested, you may consider to evaluate, assess, re-assess your people and align and realign them with the tasks, processes and procedures accordingly. The surest and best way to manage change is to “create changes and change with the change” to be the Number one in the respective industries.
In my humble opinion it is advisable to recruit and train self motivated people who have a passion, purpose, principles as well as go getters, performers and a result oriented people.
These people are like the coconut trees. Once you plant them you need not to worry about them or the results. They also need minimum or no supervision.
On the contrary if you hire people who are not motivated, then they are like the rose plant who would need constant motivation on a daily basis as you need to water and protect the rose plants frequently.
It is in your hands to decide whether you want to grow rose plants or the coconut trees.
Please note that motivation comes from the external sources and it is temporary. You need to take it like a daily bath. Whereas inspiration comes from internal source and it is longlasting like your breath.
Hence, you need to hire people whom you could inspire and meet or exceed your organisational goals, objectives and values.
Striking a balance between speed and wisdom:
Furthermore, these freshers could be easily taught and trained to perform well at a “better speed” throughout their careers thereby bringing revenue and profits to your organisations.
However possible limitations with them will be lack of experience, wisdom and better decision making skills.
For this purpose you could depend upon the experience of your senior people who have “wisdom” but may not have the “speed” element in terms of action. Therefore, it is suggested to have teams having a mix of seniors and freshers working towards re-establishing your companies like the phoenix birds rising from the ashes.
Since Manager role has become obsolete in organisations, you should encourage team work and each member to have their responsibilities with the assigned leader of the teams. We need leaders as they could transform the team members to be successful and super performers.
These are the people whom you could depend on for your business successes.
Your job is not yet over as you need to constantly keep on working to “retain” these “super performers”.
Lessons to be taught and secrets to be shared:
You may consider making your people realise that “change is inevitable” and if they want to be in number one position they must create change and change with the change.
In business two things are detrimental for growth, success and sustainability.
They are “Speed” and “Change”. In my humble opinion in business “Speed and Change are the names of the game”.
You should also make them to realise that “ doing right things, right, first time”will make them heroes and “ doing right thing, right, first time, all the times” will make them as “ super heroes”. Obviously when they make mistakes they should not get disheartened rather they should learn from their mistakes and bounce back quickly as possible.
These people are the ones who could assist you to navigate your businesses in this crises and in the future.
In conclusion, I hope that you will agree with me that “mere survival” in the industry should not be your goal and “cost cutting and retrenchment should not be your only strategies to exist in your businesses.
Rather you should focus on your people, plans, purpose, passion, tasks, processes and procedures thoroughly and take necessary steps and actions immediately to be a “rising star” in your respective industries and march forward towards meeting and exceeding your company goals, objectives and values besides translating your company vision to reality.
You should always ensure that your employees to have razor Sharp focus, unwavering commitment, unrelentless hard work, dedication, determination, discipline, Devotion to duty, ethicality, quality, standards, creativity, innovativeness, diligence ,sincerity, responsibility, Obedience, respect, kind, considerate, confidence, professionalism and who will follow your directions and meet the set goals and objectives on or before the deadlines given by the management.
Recruiting employees and selecting and reselecting your customers and retaining both people and customers are the order of the day.
Believe in yourself, the people, products and services besides the vision of your organisations.
Act now! explore! expand! and experience the “world of opportunities and challenges” ahead of you.
The writer is Specialist in Professional Communication Skills and Group Communication Skills and a Visionary Pharma Marketing, Training and Inspirational Business Consultant.
He is also a Consultant in Change, Crisis and Conflict Management.