The Sri Lanka Convention Bureau (SLCB) an entity under the Ministry of Tourism and Lands concluded the Southern Hoteliers Training Programme on MICE Tourism on May 8, at the Occidental Eden Beruwala.
This is one of the series of training programmes that had been organised by SLCB in many parts of the country during the past few years.
This particular MICE Tourism training programme was organised in order to create awareness on MICE Tourism among the southern hoteliers and for them to geared up for the upcoming Southern MICE EXPO 2024 to be held on from May 27-31. Expo will be attended by more than 100 hosted buyers across the globe and also 15 international media.
This programme was attended by nearly 50 participants from 20 hotels in the southern coastal belt.
This one day event commenced with the opening remarks delivered by Krishantha Fernando General Manager, Sri Lanka Convention Bureau and consisted of eminent speakers from the MICE industry who are working as DMCs, Hoteliers & also a speaker from theTourist Police.
The first session on ‘Presentation skills in pitching for events to your hotel’ was done by Shyana Jayalath who is a marketer and a communicator, which was followed by an informative session by Pradeep Ratnayake, Director Tourist Police on ‘What support the Sri Lanka Police could offer when organising events’.
‘How to increase your revenue with MICE/Business Events’ was done by Ziyan Ameen, General Manager, Conventions & Exhibitions Division of Aitken Spence Travels (Pvt) Ltd. Sibi Mathew the General Manager of Taj Bentota did an experience sharing session on handling successful business events. The final speaker for the day was Gihan Samarawickrama, Digital Marketing Consultant, Founder/CEO of the Compere, Head of Sales & Marketing at ARS Healthcare who spoke on ‘Connecting Digital Marketing for successful MICE/ Business events’.
This event also consisted of a practical working group session on ‘Identifying an Event to position the Southern Region as a MICE hub’. Participants came out with many interesting & creative MICE Experiences that South of Sri Lanka can offer to the MICE Traveller.
All participants were awarded with a certificate of participation issued by the Sri Lanka Convention Bureau. The event wrapped up with closing remarks from Kumudu Hennedige, Manager Research Development & Training of Sri Lanka Convention Bureau.
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