Eva, a leading feminine care brand in Sri Lanka, has partnered with the Sri Lanka Red Cross Society (SLRC) to introduce an islandwide hygiene programme.
Supported by the Ministry of Education, this initiative aims to transform societal perceptions of menstruation and promote it as a symbol of health and vitality.
The Eva-SLRC Menstrual Health and Hygiene Awareness Programme seeks to challenge outdated taboos and foster a culture of acceptance. Through dynamic workshops, interactive discussions, and access to accurate information, the programme aims to empower students to approach menstruation with confidence and dignity, fostering a new generation of understanding and acceptance.
As a flagship brand of ICL Brands (Pvt) Ltd., Eva has maintained its leadership in the Sri Lankan market for over three decades, providing innovative products designed for comfort and hygiene. Reaching over 10 million women nationwide, Eva’s commitment to menstrual education and the wellbeing of women and girls is at the heart of this initiative. By encouraging open conversations and breaking stigmas, the brand is enabling women to reach their full potential free from societal constraints.
The Sri Lanka Red Cross Society, a humanitarian partner to the government, is driven by its core values of humanity, neutrality and unity. Known for its dedication to community welfare during crises, SLRC’s partnership with Eva underscores its commitment to education and awareness as a means of driving lasting change.
“Together with Eva, we are striving to reshape perceptions and build a future where young women can embrace menstruation with dignity and confidence,” stated Jagath Abeysinghe, Vice President of the Sri Lanka Red Cross Society. “Our inclusive approach ensures we maximise outreach and address this important social issue.”
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