TVS Motor Company, BMW Motorrad announce expansion

Based on this decision, TVS Motor Company’s scope will include the design and development of future BMW Motorrad products and delivering world-class quality, supply chain management and industrialisation. Under this enhanced cooperation, both companies have identified a range of products and technologies to deliver significant business benefits.

BMW Motorrad and TVS Motor Company will develop common platforms by mutually tapping the emerging technologies in the future mobility space,keeping in mind the global requirements of customer segments in various markets. Exclusive products for both companies will be developed on these common platforms and the companies will retail their products globally. TVS Motor Company will continue to bring on boardengineering prowess in design, manufacturing and supply chain capabilities and provide best-in-class quality and economic advantage.The first product through this cooperation will be showcased in the next 24 months.

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. TVS has a presence in over 70 countries globally. Meanwhile, the BMW Group is the world’s leading premum manufacturer of automobiles and motorcyclies throught its four brands: BMW, MINI, Rolls-Royce and BMW Motorrad. The Group’s production network comprises 31 production and assembly facilities across 15 countries. The partnership is a win-win for both parties.

TVS Motor Company Joint Managing Director SudarshanVenu said, “In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction. These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform. The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility.”

Head of BMW Motorrad Dr.Markus Schramm said, “In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles. Our strong synergies have led to the development of impressive offerings in the sub-500cc segment.”

In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe.

TVS is a renowned automotive brand that offers an innovative, reliable and dynamic range of motor cycles and scooters.

The Company offers a range of innovative and reliable automobile models that incorporates a wide array of consumer choice including colour, performance and unmatched mileage. TVS Lanka (Pvt) Limited is a sole distributor in Sri Lanka for TVS Two Wheeler range & its spare parts. TVS Lanka provides service excellence to customers through an extensive service network as well as the availability of spare parts.