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HNB Assurance wins CMO Award for Transformative Digital Campaign

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HNB Assurance announced its recent achievement of winning the CMO Award for the Best Digital Integrated Campaign.

This accolade which is a testament to the remarkable success of the Supreme Health Unlimited Campaign, which marked a remarkable shift from conventional insurance marketing.

The Supreme Health Unlimited Campaign had a simple yet powerful message which was that, life is meant to be lived to the fullest and having the right insurance coverage can give you the peace of mind to do just that. A refreshing and positive stance, focusing on the joys of ‘embracing life’ and the importance of safeguarding one’s health and well-being.

HNB Assurance’s Chief Executive Officer, Lasitha Wimalaratne stated; “We are immensely proud to receive the award for ‘Best Digital Integrated Campaign’ at the CMO Awards for our Supreme Health Unlimited Campaign. At HNB Assurance, we believe in redefining the insurance landscape and this award is a testament to our commitment to innovate and create a positive image both for the company as well as the industry. At the time, SHU was a one of kind product which deserved a well-crafted campaign as we introduced it to market. I’m delighted to note that the product as well as the campaign gained extraordinary traction in the digital landscape, capturing the attention of a wide-ranging audience. It resonated with people seeking not only for an insurance coverage but also a holistic approach to their well-being, ultimately leading to impressive sales conversion and customer engagement.”

HNB Assurance Chief Marketing and Customer Experience Officer Dinesh Yogaratnam said; “This award is a testament to our dedication to delivering meaningful campaigns. We partnered with RN Media, our digital marketing partner, who left no stone unturned in terms of integrating and executing a multi-faceted digital strategy, utilizing platforms like Spotify, TikTok, Facebook, Instagram and LinkedIn ensuring that each platform catered to and resonated with its specific audience. I must also make mention of Icon Media who developed the concept and assets required for our ATL campaign. What makes this campaign more special for us is, during 2022, the same year as the campaign launch, we at HNB Assurance celebrated one of the best years in the company’s history, setting new standards in the insurance industry and achieving outstanding growth. My sincere thanks to the CMO Awards for this valued recognition.”

The post HNB Assurance wins CMO Award for Transformative Digital Campaign appeared first on DailyNews.

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