SLIM Brand Excellence Awards commences, themed ‘Logic behind the Magic’
SLIM recently introduced the most recent edition of award ceremony, themed ‘Logic Behind the Magic’. This theme was chosen as it signifies the importance of blending strategy with innovation in the creation of strong brands.
SLIM President Chinthaka Perera stated; “In this era, effective brand management balances data insights and emotional resonance for loyalty – where analytics meet authenticity. Amid change, adept management means adapting while staying true to values. In 2023, it’s about experiences and connections, not just sales. Our local market values quality and reliability. Navigating Sri Lanka’s market means understanding culture, meeting needs and honoring heritage. A consistent, high-quality reputation is vital. SLIM Brand Excellence uplifts our brands globally. With confidence, we’ll propel our brands, witnessing locals achieve remarkable milestones.”
SLIM Vice President Events & Sustainability Projects Gayan Perera stated; “In today’s volatile environment, successful brand management balances proactive and reactive approaches, maintaining focus on long-term brand health and reputation. Brands navigating storms can emerge stronger, showcasing resilience and adaptability. Over two decades, SLIM Brand Excellence raises the bar, nurturing crucial intangible assets – the brand portfolio – for lasting business success.”
SLIM Brand Excellence Project Chairperson Enoch Perera, commented; “This year, the rivalry is formidable, yet it brings along a collection of fresh accolades to be presented. The inaugural addition is the ‘Green accolade,’ introduced in response to the growing corporate emphasis on Sustainable Development Goals (SDGs). Among the categories facing intense rivalry this season are the ‘Export Brand Award’ and the ‘SME Local/Export Brand Award.’ To all aspiring contenders, I extend my best wishes, and I genuinely hope that your dedication endures in the times ahead.”
The SLIM Brand Excellence Awards will serve as a platform for constructive rivalry among Sri Lankan marketers. This competition reflects SLIM’s genuine endeavor to elevate marketing as a pivotal economic force, aiding organizations in formulating and implementing potent strategies that triumph in the marketplace and, ultimately, capture the affectionof consumers.
SLIM CEO Sanath Senanayake stated; “SLIM Brand Excellence is not merely an accolade; it is the embodiment of a relentless pursuit of perfection, a symphony of innovation and strategy that resonates with the hearts of consumers and reverberates throughout the industry. It is the art of crafting a lasting impression, the science of forging unbreakable connections, and the soul of a brand’s triumphant journey toward becoming an irreplaceable icon in the tapestry of commerce.”
The assessment standards rely on Brand Intent, Brand Content, Brand Process, and Brand Performance. These constitute the fundamental cornerstones of a brand’s achievements, conceived by the renowned marketing authority of Sri Lanka, the late Professor Uditha Liyanage.
Head of the Jury Himalee Madurasinghe for SLIM Brand Excellence Awards 2023 stated “Amid challenges, some brands not only survived difficulties but also ventured into uncharted territories, overcoming obstacles by fusing strategy with innovation. We look forward to recognizing and honouring these exceptional brands that truly exemplify excellence by turning adversity into opportunity and setting benchmarks that inspire others.
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