Prima KottuMee wins ‘Advertisement of the Year’

Prima KottuMee clinched the “People’s Advertisement of the Year” award at the recently concluded SLIM-KANTAR People’s Awards 2023.

Not only does this re-affirm the brand’s love of fun, but also how much Prima KottuMee has captured the hearts of the youth in the country.

The advertisement features global singing sensation and Prima KottuMee Brand Ambassador Yohani de Silva, spotlighting and living the brand’s iconic Hot N Spicy ethos.

Prima Group Sri Lanka General Manager, Ceylon Agro Industries Sajith Gunaratne said, “It is a great honour to be recognized at one of Sri Lanka’s most prestigious award ceremonies and winning ‘People’s Advertisement of the Year’. This is a true testament of the consumers’ share of heart for Prima KottuMee. We would also like to thank our creative partner TBWA, media partner OMD, and production partner Premier Edge Productions; our Brand Ambassador and our very own Prima KottuMee team for the passion and hard work that made this advertisement as well as this achievement a reality.”

The 17th SLIM People’s Awards under the theme “Our choices define us “ was organized by the Sri Lanka Institute of Marketing (SLIM) in partnership with world-renowned research company Kantar. The winners were chosen through a nationwide scientific research methodology covering all provinces, classe, and age groups.