‘SDB Ithurum Charithraya’ nurturing a culture of savings

In a move that aligns with the festive spirit of Sinhala & Tamil New Year, SDB bank launched a campaign that resonates deeply with the cultural fabric of Sri Lanka which is the Sinhala & Hindu New Year festival, a time when the nation unites to celebrate friendship, happiness and unity, serves as the perfect backdrop for this initiative.

It’s a well-known fact that, during this period all Sinhala and Hindu communities celebrate all rituals as per the auspicious timings. Recognising this, the Bank strategically launched the tradition of Savings with the theme ‘SDB Ithurum Charithraya’ which is a unique move.

SDB Bank Head of Marketing Hasitha Samarasinghe, stated; “At SDB bank, we understand that savings from the bedrock of financial security for our customers. ‘SDB Ithurum Charithraya’ is more than a campaign; it’s a testament to our commitment to nurturing a culture of savings, which is particularly crucial in these turbulent times.”

“We are dedicated to being the preferred financial partner for progressive individuals, enlightening them about sound financial practices and ensuring that every individual in Sri Lanka has an opportunity to save and invest in their future.”

“This campaign was executed to reinforce the value of savings and to establish a lasting connection with the community, ensuring that the spirit of ‘Avurudu’ is not only about celebration but also about building a secure financial future for all Sri Lankans.a

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