Fusion Apparel signs USD 1.06 Mn agreement with BOI

Fusion Apparel (Pvt) Ltd the joint venture of Brandix signed an agreement with the BOI for an initial investment worth USD 1.06 Mn. This new project aims to provide a much-demanded, technology-driven manufacture of glue-bonded garments.

Looking at today’s technical outerwear, performance wear, and intimate garments, it is easy to see the evolution—innovative performance, enhanced usability features, and increased durability. Therefore, the technology and supply chain plays a crucial role in enabling this evolution. Fusion Apparel works with major international brands, making it a must to address the growing demand for these global brands. The demand for glue bonding services among BOI export-oriented companies is increasing, prompting Fusion Apparel to strategically invest in this technology-driven venture. This project further enhances technology learning for the industry and provides 100 employment opportunities.

This joint venture will yield unparalleled benefits not only for Brandix and Fusion Apparel but also for the industry as a whole. Brandix consistently develops industry-defining technology and best practices, with Fusion Apparel serving as another significant milestone in this ongoing evolution. Fusion Apparel introduces glue bonding, a next-generation technology that not only eliminates traditional sewing in garments but also enhances the performance of apparel.

The uniqueness of glue bonding is that liquid glue provides a high level of efficiency and scalability in manufacturing sew-free products. Its consistent application enhances production quality, resulting in better-finished goods. Furthermore, local apparel manufacturers can expand their sew-free product offerings to key markets like the USA through this joint venture. Fusion Apparel will provide comprehensive support—from design and product development to bulk manufacturing—delivering end-to-end execution.

With consumer preferences shifting toward lightweight, friction-free, and clean-finished products made with simple constructions, glue bonding presents a highly effective solution. Its applications extend across various product categories, including intimates and activewear.

The rich brand equity of Brandix always secured the best labels in the global market and capitalized on Brandix’s existing customer relationships in the US, EU, and Far East Asia to introduce these products. Brandix anticipates a total project investment of approximately USD 10 million.

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