Pakistani PM wants to know who made PIA Paris ad

The ad, which many saw as poorly timed and tone-deaf, was compared to a famous PIA ad from 1979 where a Boeing 747 cast its  shadow over the New York Twin Towers.

The uproar over the Pakistan International Airlines ad that  saw a PIA plane pointed toward the Eiffel Tower has now reached the  Pakistani Parliament with Prime Minister Shehbaz Sharif ordering an  investigation into the campaign.

The directive was shared by Deputy Prime Minister and  Foreign Minister Ishaq Dar during a Senate session Tuesday, which also  addressed concerns about PIA’s privatisation.

PIA resumed flights between Islamabad and Paris on January  10. It marked the end of a four year-long European Union-imposed ban on  the airline over safety concerns.

The image, which many saw as poorly timed and tone-deaf,  was compared to a similar, famous PIA ad from 1979 where a Boeing 747  cast its shadow over the Twin Towers of New York.

Senator Sherry Rehman of the Pakistan People’s Party (PPP)  criticised the Paris flight advertisement, claiming that it led to  public mockery. Rehman also questioned the agency responsible for  creating the ad and the official who approved it. She also raised doubt  over PIA’s future, questioning the state of its privatisation plans.  Rehman also pointed out that only 19 of PIA’s 34 aircraft are currently  operational, with the remaining planes grounded, Express Tribune reported.

Ishaq Dar confirmed that Prime Minister Shehbaz Sharif had  ordered an investigation into the matter, stressing the misleading  nature of the advertisement. He confirmed that PIA’s privatisation  would move forward, with the Government working to involve Pakistan’s  corporate sector in the process. (The Print) 

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