AMW appoints Andre Bonthuys as New Group Managing Director

Associated Motorways (Private) Limited (AMW), a key player in Sri Lanka’s automotive industry, announced Andre Bonthuys as its new Group Managing Director.

Bonthuys brings with him over 26 years if experience in marketing, sales, strategy, and after-sale service. He holds an extensive background with luxury automotive brands such as BMW, Jaguar, Land Rover, Volvo and Lucid Electric Vehicles. He also has vast experience with mainstream brands such as Honda, Ford, Mazda, Nissan, Renault, and Suzuki. including Motorcycle Brands including BMW, Honda and Yamaha.

Bonthuys’ arrival marks a significant milestone for AMW, symbolizing a new era of energy and commitment to excellence. With a strong history of effective leadership and strategic vision, Bonthuys is set to bring fresh vitality to AMW.

Bonthuys said, “Leading AMW into this exciting new phase is a great privilege. Our focus on customer-centric approaches and operational excellence will drive transformation in Sri Lanka’s automotive industry. Internally, our core values of Respect, Integrity, Collaboration, and Excellence (RICE) will guide us into the future.”

Established in 1949, AMW initially focused on tire manufacturing, re-treading, and exports.

Since July 2008, AMW has been part of Al-Futtaim Engineering (AFE), a subsidiary of the UAE-based multinational conglomerate Al-Futtaim Group.

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