BOC clinches ‘SLIM Kantar People’s Banking Services Brand of the Year’

Reinforcing its leadership in the banking sector as ‘Bankers to the Nation’, the Bank of Ceylon clinched the ‘SLIM Kantar People’s Banking Services Brand of the Year.’ at the SLIM Kantar People’s Awards presented on March 19.

The bank’s leadership in empowering the nation through digitalisation, good governance, best practices, financial inclusion, sustainability initiatives, improving financial literacy, enabling savings and thrift, encouraging employability through entrepreneurship development and livelihood development and building the SME sector are key strategic initiatives that sustained and stabilized the nation even during the recent economic crises. People’s Awards has been there since 2007 and has been one of the most looked forward to events in the corporate calendar. The uniqueness of these awards are that they are based on consumer preferences, determined on the results of an independent survey.

The awards are presented by The Sri Lanka Institute of Marketing (SLIM), supported by survey results. The purpose of the awards has been to reward and recognise the brands and personalities that are closest to the hearts of the Sri Lankan people. On behalf of SLIM, Kantar conducted the survey deploying a rigorous data collection and analysis process to select the winners for the awards categories. The Bank’s compelling presence in the physical and digital landscape is deeply rooted with all Sri Lankan stakeholders and is a significant stakeholder in the country’s economy. In the past 84 years, BOC has been a strategic finance partner to a host of Sri Lankan corporates and individuals.

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