CEAT Kelani recognises top dealers islandwide
One of Sri Lanka’s leading tyre brand CEAT felicitated and recognised top dealers at a two-day convention and awards ceremony, at the Cinnamon Grand and the Port City recently.
Themed ‘Autobahn’ to reference the German engineering, research and development expertise that underpin the brand, the event revolved around Sven Rath, General Manager Global Outdoor Testing at the CEAT Research & Development Centre in Frankfurt, Germany, who was present in person.
Delivering the welcome address at the awards ceremony, CEAT Kelani Holdings Chairman Chanaka De Silva said that collectively, the 125 top dealers felicitated represent the heartbeat of the company and are a vital part of its success.
Pointing out that CEAT Kelani had achieved several significant milestones despite the challenges in the market, De Silva said the company had continued to grow, innovate and serve customers better than ever before, retained its status as the most-loved tyre brand in the country, and received an AA+ rating from Fitch for the fourth consecutive year in 2024.
CEAT’s top ten dealers countrywide received awards for their contributions to the Company’s performance while the top 45 dealers received awards of excellence and the top performers in each of tyre categories manufactured by the company were recognised separately at the dealer convention. A noteworthy feature was the presence of representatives of two of CEAT’s top customers in two key export markets – Singapore and Egypt. CEAT’s Top ten dealers for 2024 in descending order were U&H Wheels of Colombo 2, Sandeew Auto Enterprises of Colombo 14, SripaliTyre House of Anuradhapura, ViranTyre Service of Marawila, New LakminiTyre House of Kurunegala, Sumith Marketing of Ambalangoda, AbdeenTyre Service of Akkaraipattu, Metro Auto Mart of Moratuwa, Asanka Motor Stores &Tyre House of Madampe and Nanda Tyre House, Vavuniya.
The first day of the dealer convention began with a technical session at which dealers were provided an insight into the technological facilities and expertise available at the company’s R&D facility in Germany and the testing that products undergo at the test tracks in Germany.
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