Coca-Cola India appoints Ajay Vijay Bathija as Vice President, SWA

Coca-Cola India announced the appointment of Ajay Vijay Bathija, as Vice President of Franchise Operations for Southwest Asia (SWA). Ajay’s extensive career journey with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise.

In 1999, Ajay embarked on his professional journey with the Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL) Front Line Sales team and demonstrated consistent growth steadily advancing across different roles and positions within the organisation. He was the Region Manager for the Mekong Delta Region at SabCo Vietnam, in 2005.

President, India, and Southwest Asia, Sanket Ray said “With his understanding of business, and growth mindset, Ajay has a proven track record of taking business to newer heights. We are hopeful that with his astute business acumen and collaborative approach he will further the organization’s purpose in the Southwest Asia region.”