Daraz wraps up Sri Lanka’s biggest consumer sale

Daraz concluded an impactful 11.11 sale, delivering massive sales upliftment’s to its sellers and brand partners, despite economic headwinds and supply chain logjams.

The shopping festival brought more than five million users to the Daraz platform, and more than one million users visited the platform on the first day of the sale. This outcome signals the growing popularity of eCommerce across the country. It is interesting to note that almost 50% of the traffic to the app was generated from outside the Western Province, which indicates that the adoption of eCommerce is growing even in provinces further away from the Western Province. E-commerce is bridging urban-rural divides and linking informal and smaller vendors to large consumer markets across the island while enhancing accessibility to a wider variety of goods and services.

Sri Lanka’s largest online marketplace launched great discounts and giveaways boosted by influencers and hosted more than 80,000 sellers and 6 million products. The sale was pivotal for brands, both large and small, and more than 60% of Daraz’s active sellers on the platform benefited from the sale, including more than 7,000 small and medium businesses.

Daraz Sri Lanka Managing Director Rakhil Fernando said, “Planning our 11.11 mega sale is never easy, and this year it was even more difficult, given the current economic conditions. But I am thrilled to say that the 11.11 mega sale was a great success. It boosted both consumer and business confidence and delivered an exciting retail experience to consumers. This year, we invested a lot into educating and engaging more sellers, especially fashion sellers, and also focused on enhancing the shopping experience for consumers in new and exciting ways.”

While perennially popular segments such as Consumer Electronics saw year-on-year GMV (Gross Merchandise Value) growth, categories such as Fashion, Health and Beauty, Mother and Baby, and FMCG stood out and achieved high sales numbers during this 11.11 mega campaign.