Dentsu’s Isobar wins 7 awards at SLIM Digis 2.3 again
Isobar, a brand belonging to Dentsu Communications, has once again emerged as the undisputed leader in gaming marketing in Sri Lanka, securing a total of 7 awards at the SLIM Digis 2.3.
The awards, spanning across 6 categories, highlight Isobar’s commitment to innovation and excellence in the dynamic realm of gaming marketing.Isobar is the digital arm of the leading holistic marketing communications agency Dentsu Communications.
The pinnacle of Isobar’s success at the awards ceremony was marked by the recognition of their outstanding campaign, which was the single most awarded campaign that triumphed in an unprecedented 4 categories.
In a remarkable feat, Isobar secured the top award in 2 categories, making them the leading honorees in the Gaming Category and Best Use of Branded Content.
Isobar’s success at SLIM Digis 2.3 is not just a testament to their own achievements but also a testament to the burgeoning gaming landscape in Sri Lanka. As the country experiences a remarkable surge in gaming popularity, brands now have an unparalleled opportunity to engage with audiences in innovative and immersive ways.
Chamith Buthgumwa – Vice President, Dentsu communications said “In the vibrant landscape of Sri Lanka, gaming isn’t just a pastime; it’s a cultural phenomenon on the rise. The surge in gaming’s popularity has transformed it from a niche interest to a mainstream entertainment channel.”
“At Isobar, our success at SLIM Digis 2.3 is not just a celebration of awards; it’s a tribute to the spirit of our clients who dared to defy the norm and a big shout-out to Kaali Projects and Audacity for their professional collaboration and innovative approach, which played a crucial role in achieving exceptional results..”
“Today’s success is a nod to those who dared to be different, illustrating that unconventional thinking not only wins awards but transforms industries. As we stand as leaders for the second year running, we salute the bold brands who dared to make a difference in the dynamic world of gaming marketing.”
Chairperson at the Dentsu Grant Group Neela Marikkar said “At Dentsu, our unwavering commitment to pioneering technology propels us into the future. We believe in harnessing cutting-edge technologies to redefine industry standards. Isobar Sri Lanka’s triumph at SLIM Digis 2.3 showcases how our dedication to pushing technological boundaries leads to transformative achievements within the industry.”
“As we celebrate Isobar’s consecutive success, it underscores Dentsu’s pivotal role in steering the advertising industry towards a tech-driven, innovative future.”
The gaming platform provides a unique avenue for brands to connect with a diverse and highly engaged audience.
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