Fairfirst upholds to ensure safety of future generations
Focusing on safety and uplifting the well being of future generations has always been a lead community engagement initiative of Fairfirst. As an Organization that strongly believes in the value of social responsibility, Fairfirst continued with its Road Safety Awareness initiative with the recently held programme for five schools, which took place at Mahanama College in Colombo 03.
Engaging with the community in a sensible manner, especially in terms of instilling community-levelsafety, is carried out via a prolific programmeon Road Safety Awareness which was born and kicked off back in 2012 and continues to date. Their relentless efforts have diligently supported this cause with the hope that future generations would reap the benefits of safer roads and eventually a safer nation.
Together with the Sri Lanka Traffic Police, hands-on training sessions were carried out at Mahanama College where five schools namely, St. Mary’s Balika Vidyalaya, St. Anthony’s Balika Vidyalaya, D.S. Senanayaka College, St. Michael’s College and Mahanama College engaged in live demonstrations where over 500 kids were educated on ways to regulate traffic near schools.The programme also included sessions that explained the possible dangers faced by both pedestrians and drivers due to negligence of traffic rules and etiquette.These Road Safety Awareness programmes are an ongoing series of educational drives that will be seen conducted throughout the year to help curb negligent road behaviour and build a safer nation.
Concurrently, a tailor-madetraining programme for traffic wardens of schoolswas also conducted to encourage and groom those interested to take on the role.To appraise the efforts and as a monitoring mechanism, 60 participating students were issued a certificate by Sri Lanka Traffic Police, where they were endorsed as Certified Traffic Wardens.
Senior Manager Marketing and Digital Solutions Supun Kotuwegoda stated: “The future lies in the hands of the little ones and what we aim to accomplish through these programmes is to constantly safeguard our country’s future generations in a sensible manner. And to make this a possibility, we are proud to be working closely with the Sri Lanka Traffic Police from the very inception of this much-neededcause.”
“When a business does good, it can be a positive ripple for the community. Our hope is that when these children themselves become the vehicle owners/drivers of tomorrow, they will change this risky driving culture to one that’s a lot safer. It may be a long shot, but together with these bright young children, we are able to take a step closer to making roads safe,” stated Sasith Bambaradeniya,Chief Marketing Officer.