Festival season sees e-commerce surge

The festival season coinciding with deals on e-commerce platforms has seen a surge of customers queue online. Amazon Great Indian Festival 2024 witnessed its highest-ever customer visits, with 140 crore customers visiting the platform, e-commerce platform Amazon India said in a release.

The e-commerce giant added that among the total customers visiting the platform, more than 85 percent were from non-metro cities.

AGIF 2024 started giving customers access to more than 25,000 new launches from top brands across categories such as laptops, TVs, smartphones, fashion and beauty, home decor, appliances, furniture, and groceries.

AGIF 2024 also set new milestones for seller success and witnessed more than a 70 percent increase in sellers surpassing a crore in sales compared to last year.

The online marketplace bolstered its fast delivery capabilities, delivering over 3 crore products to prime members across India within the same or next day — a staggering 26 percent increase from the previous year.

“This overwhelming response from across the country, for everything from daily essentials to high-value purchases, underscores customers’ deepening trust in Amazon India. AGIF exemplifies our obsession with providing an unparalleled shopping experience through wide selection, unmatched value, fast delivery, and relentless innovation. We are committed to creating more opportunities that unlock greater value for our entire ecosystem of customers, sellers, and partners,” said Saurabh Srivastava, Vice President – Categories, Amazon India.

AGIF ‘24 saw over a 70 percent increase in sellers surpassing Rs 1 crore in sales compared to last year. Small and medium businesses, including women entrepreneurs, weavers, and artisans, sold over 1,000 units every minute during the event.

Amazon India witnessed a travel booking bonanza — flight reservations grew by 20 percent, and hotel bookings skyrocketed by 60 per cent YoY, as per the company.

According to the company, the facility of EMIs fueled big-ticket purchases during the sale.

During the sale on the platform, 5G smartphones saw a massive boost in the budget segment (Rs 10,000) with more than one-third volume share driven by the wide selection from top brands like Realme, iQOO, and Xiaomi, the company said.

The overall demand for both non-gaming and gaming laptops increased by 30 percent YoY. (BW)

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