India’s International Tractors launches five models including electric tractor

India’s leading tractor exporter, International Tractors Limited (ITL) launched 5 new tractor series in Gurugram New Delhi, India last Saturday at their ‘Global Partners Summit (GPS) with over 200 channel partners from various countries.

With this launch ITL targets to double its global sales in the next 3 years including a good response from the Sri Lankan market as well.

Two unique features for the launch was the fact that this was the first time that ITL simultaneously launched five tractors and one of them was powered by Electric. (EV)

The EV variant in particular guarantees superior torque availability at all the times and can be charged from 0-100% in 3-3.5 hours using a fast charger and in 8 hours using a regular charger.

The five new products are: N SERIES (Ideal for Orchards and Vineyards) C SERIES (Powered by Stage V Engine for durability

Vignettes of the launch

and effortless performance) S SERIES (16HP to 125HP caters to Hobby Farming to the Toughest Farming Applications) SV SERIES (Robust electric motor to generate impressive torque and power while remaining environmentally friendly, producing zero emissions) and the H SERIES (Operational comfort and unparalleled ease with Hydrostatic Automatic Transmission”

“With this launch we aim to penetrate into newer segments in geographies like Europe, USA, Africa and South America,” said Executive Director of ITL, Sushant Sagar Mittal, said.

Leveraging its strengths of a strong manufacturing base in India and superior worldwide network of 3,000 dealers, ITL offers highest quality products at a very competitive cost to farmers across the globe.

Executive Director of ITL, Rahul Mittal, said, “We have found a winning formula by combining European styling and Japanese quality at Indian manufacturing costs. The special ingredient in this formula is our constant growth mindset with the biggest network of channel partners who dream big, are willing to take up new challenges and are ready to reinvent.”

“This formula is shaking up the global tractor industry. Our aim is to help farmers all across the globe to increase their productivity and make a difference in their life. We aim to achieve that through innovation.”

Gaurav Saxena, Director and CEO of International Business, ITL, said, “At International Tractors Limited, we believe in a global commitment towards the agri community that transcends borders and truly values our customer’s prosperity.”

“We have been the No 1. Export brand from India since last 4 years and hold No. 1 position in 14 countries in the addressable segment. These new five tractor series will enable us to strengthen our position in the world markets, serve a wider range of customers as well as penetrate newer segments in various markets together with support of our biggest network of over 3000 dealers.”

Sonalika the export brand also clocks highest ever 2023 May overall sales of 13,702 tractors.

Sri Lanka at the launch was represented by their local agents, Roshan Rathnayake National Sales Manager and Assistant Sales Manager Udayanga Hettiarachchi of Lanka Commercial Trading.

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