Sarani Thillekeratne unveils Sampayo athleisure brand with cutting-edge RFID technology
Top Sri Lankan female fitness personality, social media influencer and renowned Coach Sarani Tillekeratne (@physique.by.sari) is revolutionizing fitness wear in Sri Lanka with the official launch of athleisure brand SAMPAYO in partnership with ADETEX-ID Ltd.
All Sampayo clothes are manufactured with RFID technology in the form of RFiD Threads. Developed by ADETEX-ID Ltd. the company founded by globally acclaimed Sri Lankan scientist Dr. Anura Rathnayake, it is the first time such cutting edge technology is introduced to the Sri Lanka market.
Sampayo is ideally suited for any type of active individual including professional athletes, fitness enthusiasts, causal athletes or fashion-conscious individuals. The concept behind Sampayo is ‘Athletes at leisure’ and the brand celebrates those who workout, idealizes a healthy lifestyle and applauds those who try. While every fabric used in al Sampayo designs is usually used for active wear, the brand has creatively incorporated those fabrics to manufacture leisure wear. RFiD Threads the industry’ first RFiD tag in the form of a thread that is designed to survive the entire product lifecycle and thereby opens a new era of possibility for digitally connected fashion. One of the first intrinsically incorporated digital identification systems, the RFid Threads connect products to the Internet of Things (IoT). Sampayo Founder Sarani Tillekeatne is an international Sports Sciences Association (ISSA) certified Transformation, Nutrition and Bodybuilding Specialist. She also possesses the fitness trainer and group class trainer certification issued by the Sri Lanka Foundation and Sri Lanka Sports Ministry.
Sharing her views, Sarani stated, “Health and fitness is increasingly taking precedence in the lives of people in Colombo and its suburbs. However, it is essential that we educate and empower Sri Lankans throughout the island to live healthy lives sustainably and affordably. Through Sampayo, we aim to raise environmental awareness about the importance of using recyclable garments as we as a nation progress towards leading a healthier lifestyle”.
ADETEX-ID Founder and Chairman Dr. Anura Rathanayake is a pioneering Sri Lankan scientist who has achieved global acclaim. In 2017, he won 3rd place at the ‘Global Change Award’ organized annually by the H&M Foundation is Stockholm, Sweden with his revolutionary innovation ‘Content Thread’, which facilitates sorting and recycling of clothes using a digital filament. His unparalleled creativity and innovation ensured that he won against approximately 3,000 revolutionary technological concepts presented by 130. Sampayo athleisure wear can be found at www.sampayo.satoref or more information, visit their socials.
MFJ
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