The Electronic World Marketing Summit will be held virtually on the 6th and 7th of November, 2022 with the theme ‘Marketing Changes to Meet Sustainability Goals’. (eWMS). The event was founded by Professor Philip Kotler in 2010 to create a better world through marketing
The summit, which will be live-streamed for 48 hours, is set to be delivered by over 172 world-renowned speakers in business, marketing, digital and social media, branding, and all related areas across over 100 countries across the globe who will share their experience and knowledge aiming to unite innovative minds from the corporate, public, non-profit and academia to explore ways to integrate marketing solutions to meet sustainability goals.
This was announced via a press conference on November 3.
Speaking at the press briefing, SLIM President Nuwan Gamage, stated: “eWMS is a chance to rethink the sustainable future; what adjustments need to be done and what strategies and tactics could be used to guide businesses through this difficult period and to succeed.”
Speakers include Dilmah Ceylon Tea Company CEO Dilshan Fernando on how the brand ‘Dilmah’ used sustainable marketing models to take the brand globally, Ceylon Biscuits Limited CEO Nalin Karunarathne on marketing strategies that enabled the brand to span across over 65 countries, and Basilur Tea Export (Pvt) Ltd Director Sales and Marketing Hemantha Perera on their journey through sustainable marketing efforts to become an award-winning premium brand in over 80 countries
Representing Kotler’s Impact, Professor Fahim said that SLIM’s involvement with Kotler’s Impact goes back to 2011 and that helped to recognize Sri Lankan marketers at this eWMS.Senior Professor SampathAmarathunga appreciated SLIM’s giving away 20,000 free e-tickets as a golden opportunity for Sri Lankan University students to learn about global brands, their experience, research insights, global marketing strategies, etc.
For further information, please visit www.worldmarketingsummit.org/ewms-2022.

