Sri Lanka MICE Expo in Colombo from March 13 to 15
Sri Lanka will host its biggest travel trade event since the outbreak of C-19 pandemic when it organises Sri Lanka MICE Expo in Colombo from March 13 to 15 at Shangri – La Hotel Colombo.
The MICE Business Forum, which will be hosted at the Galle Face Hotel, will provide an excellent opportunity for business networking, while MICE EXPO will showcase 22 exhibitors and 75 local vendors from Sri Lanka. A MICE Business Forum too would be hosted at Galle Face Hotel during the event. Sri Lanka Convention Bureau, Sri Lankan airlines under the patronage of the Ministry of Tourism, is organizing this event.
This is mainly organized in order to boost the recovery of tourism, especially MICE tourism and the organisers have invited buyers from around the world to participate in the key event. Chairman of the Sri Lanka Convention Bureau (SLCB) Thisum Jayasuriya, and General Manager, Krishantha Fernando, both highlighted the positive impact of this event, as it will be attended by over 100 buyers hosted by SLCB –60% from India, and the rest from the Middle East and South East Asia and Asia while providing a platform for a large number of exhibitors to showcase their offerings to a global audience.
The event will consist of a B2B event, an exhibition, various networking sessions, industry forums as well as FAM trips, before or after the event. The organisers say that the objective of the Expo is to showcase Sri Lanka as a world-class MICE destination that offers a well-rounded experience to MICE travellers that cannot be offered by any other destination. The MICE Expo will also have a fully hosted buyer programme, along with a campaign to promote other international and local buyers or visitors from primary MICE markets around the world. The organisers have also planned Colombo City MICE Experience tours as well as those outside the capital on Day 3 of the show.
“World-class infrastructure from hotels to many in-progress developments, such as Cinnamon Life, ITC & Port City hotel Colombo, will also open more doors to growth and investments in the future,” Jayasuriya said. (SS)