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AIMG hosts ‘Beyond the bottom line – Marketers’ Perspective’ on March 30

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Saliya Withana, Sajini Jayanetti, Dr. Rohantha Athukorala, Charitha Subasinghe, Tharaka Ranwala and Shamindra Kulamannage

The Association of International Marketing Graduates in Sri Lanka (AIMGSL) announced the launch of the Professional Series for 2022, to be held on March 30, 5 p.m. onwards at Barnes, Jetwing Colombo 7, providing Marketers based within Sri Lanka an opportunity to expand their knowledge and expertise via a look at ‘Beyond the Bottom line – Marketers’ Perspective’, topic on Importance of branding, contextual content creation and managing performance in a digital first era.

The event is expected to welcome marketers from around the island with the keynote speech being delivered by Founder/ CEO, Momentro and Enfection – Saliya Withana, followed by a panel discussion with Country Head, Clootrack Labs for Sri Lanka, Maldives and Pakistan – Dr Rohantha Athukorala, Head of Content, Incube – Sajini Jayanetti, President/ Director, John Keells Group – Charitha Subasinghe, Senior DGM, Group Marketing, Deposit Mobilization and Digitalization, Sampath Bank – Tharaka Ranwala, moderated by Co-founder/Chief Editor, Echelon Media – Shamindra Kulamannage.

Speaking with Chairman, AIMGSL – Sujith Silva stated: “I am pleased to announce the launch of the Professional Series for 2022. The event is expected to welcome over 100 marketers across the industry. AIMGSL is known for its outstanding programmes and events that are organised with the specific intent of providing marketers with opportunities to grow and develop, leveraging the international expertise and knowledge we have at our disposal and this event, in particular, will act as yet another segway to much-needed skills and innovative development of our industry’s most creative minds.”

The Association of International Marketing Graduates Sri Lanka (AIMGSL) was established in July 2020 by veterans of the marketing industry boasting over 3 decades of expertise and experience, with its main focus to create a dynamic and professional association for Diplomats with international marketing qualifications, connecting young and senior members to create a platform for knowledge sharing via workshops, programmes and various other activities. Its objective remains to aid Sri Lanka-based marketers to stay at the forefront of their professions and the market.


Friday, March 25, 2022 – 01:00

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