Arshad Ahamed joins GroupM Sri Lanka as Director Strategy
His experience and expertise span across pharmaceutical, apparel, media, and consulting sectors delivering strong business growth by driving award-winning marketing campaigns, digital transformation, strategic portfolio focus, upskilling, deep segmentation, and hyper-targeting projects.
Arshad was the Senior Strategic Planner at J. Walter Thompson (now Wunderman Thompson) in charge of strategic planning for all clients across FMCG, Banking, F&B and Telecommunications before moving out to join the MAS Bodyline innovation team as Business Entrepreneur. At MAS his mandate was to scope new usage opportunities within the rapidly evolving lifestyles of women in western markets. He then moved on to co-founding the digital marcom consultancy Innovation Quotient where he served as Head of Strategy, Planning & Insight.
Together with its specialist units GroupM Digital, GroupM Investment and GroupM ESP, GroupM acts as a 360-degree service agency in the 21st century offering Digital, Outdoor, Activations, Partnerships, Data, and Tech. The company is also the only full-service media agency in Sri Lanka.
“Since the start of the global pandemic, every industry in every market is facing disruption. My goal is to lead GroupM through its next stage of transformation by synergizing and leveraging 20 years of locally developed, globally accepted statistical analyses of traditional media, our suite of propriety digital planning and buying tools (Xaxis View, Display, Native), soon-to-launch multi-screen attribution models powered by AI and ML, and industry the industry-leading reengineered ways-of-working aligned to GroupM Global (the world’s largest media investment company), to deliver greater value to our clients through every stage of the marketing funnel,” Arshad Ahamed said.
GroupM Sri Lanka Chief Operating Officer Sabry Haniz believes that the unique skill set, and the vast experience of Arshad will help transform consumer experiences and grow GroupM’s offerings to match the expanding client demands in the post-pandemic new-normal.
“We’re excited to have Arshad on board as Director Strategy at the time where both media landscape and consumer touch points have rapidly evolved since the start of the pandemic, it has become increasingly important to grow our offering to match the expanding client demands.