‘Atlas World’ campaign wins big at SLIM Digis 2.4
Atlas Axillia Co. (Pvt) Ltd was honoured at the SLIM Digis 2.4 for its campaign, ‘Atlas World – Ensuring No Child is Left Behind in the Journey of Education’, an impactful initiative aimed at making learning accessible for young minds across Sri Lanka.
The company took home three distinguished awards, each reflecting the brand’s purpose-driven mission to deliver quality education for students.
The brand’s dedication to advancing education was recognised with accolades in three prominent categories: a Silver for Best Digital Marketing Campaign in Education, honouring its efforts to ensure that children across the island have access to essential resources, a Bronze in Cross Media Integration and a Merit in the CSR, Purpose-Driven Digital Marketing category for its vision of ‘Atlas World’.
Atlas Axillia Managing Director Asitha Samaraweera stated; “We’re truly honoured by this recognition from SLIM Digis and grateful to all who have supported us on this journey. At Atlas Axillia, we believe that equal access to education is a fundamental right and building on this thought, Atlas World was created to ensure that every child is supported with the tools they need to succeed. As a brand, we will continue to work towards a future where every child in Sri Lanka receives the education they deserve.”
SLIM Digis, hosted by the Sri Lanka Institute of Marketing, celebrates the impact and progress of regional players in their digital marketing pursuits. The brand’s success at this year’s awards is a testament to its efforts in integrating digital and physical solutions to support the education system in Sri Lanka. Recognising the importance of digitalisation in education, Atlas World introduced modern approaches to learning through platforms such as Atlas Learn, Quiz Master, and Craft Buddies. These digital solutions were designed to address the financial and emotional challenges faced by Sri Lankan students.
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