Baurs celebrates 127 years of growth and innovation
A. Baur & Co. (Pvt.) Ltd., also known as Baurs, is a name synonymous with diverse industry sectors in Sri Lanka, This year celebrates 127 years of continued growth and expansion across its business units.
In 2021, Baurs took on the organic fertilizer challenge when the country decided to move towards organic agriculture, following the company’s long-standing R&D efforts and a collective masterplan for sustainable organic agriculture, together with a team of experts from Switzerland-based FiBL and HAFL and diverse stakeholders across the country’s agriculture sector.
Earlier this year, it announced commercial sales of super urea following successful trials initiated since 2018. Its pioneer super urea, a nitrogen dual stabilizer, reduces both ammonia volatilization and nitrification of nitrogen fertilisers in the soil, encouraging sustainable farming practices by helping improve nitrogen fertiliser application efficiency, enhancing crop yield while reducing environmental impact, and healthier food for the communities across the island.
Its pharma business is also seeing a surge in growth, backed by its extensive distributor network and world-class service and technology integration. Last year, Baurs inked a deal to be the sole importer and distributor of multinational pharmaceutical giant GSK’s prescription medicines and vaccines in Sri Lanka.
Baurs has also come a long way in its digital transformation efforts, taking the lead in sales force automation which goes beyond mere mobility, data and analytics, to comprehensively integrate the various businesses and channels, and also actively embracing cyber security and disaster recovery measures, ML, AI and IoT among others.
Its IT Director, Anoja Basnayake, spearheading the many initiatives, was recognised among the inaugural National CIO List 2023 of the Computer Society of Sri Lanka.
Baurs is also making strides in providing world-class hospitality education through its Swiss Hotel Management Academy (SHMA) and the Skills for Sustainable Growth (SSG) project, a partnership initiated and funded by the Swiss government aimed at preparing students to not only gain technical knowledge in hospitality but also enhance their practical skills, real-world experience, and soft skills development.
Rooted in its Swiss traditions and values and Foundation Alfred et Eugénie Baur as its shareholder, Baurs has always stood by Sri Lanka, in the best interest of its employees and citizens.
When it comes to wellbeing and development of its employees, Baurs has various initiatives such as Business Model Innovation Training for Future Leaders conducted by BMI Labs Switzerland and Baurs Leadership Grooming for Young Leaders designed to nurture and develop young leaders. Baurs CEO/Managing Director Rolf Blaser stated; “We don’t aim to be the best in Sri Lanka but to be the best for Sri Lanka.”
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