BIA and Jaffna International Airport become South Asia’s FIRST Smart Reading Airports
Magzter, the World’s largest digital newsstand (www.magzter.com), will revolutionize the airport passenger experience in Sri Lanka as Bandaranaike International Airport and Jaffna International Airport have joined to become the first ‘Smart Reading Airports’ in South Asia.
This is by offering passengers a cutting-edge, fully contactless and paperless digital reading experience of their favourite magazines and newspapers while they are at the airport. Magzter’s partnership with the Airport and Aviation Services Sri Lanka Limited (AASL) enables passengers to access a diverse collection of over 8,000 leading magazines, newspapers, journals and comics for free while they are in the airport. Passengers at the airport can download the Magzter app from the Apple Store or Google Play to get free unlimited reading access within these geo-fenced zones, eliminating the need for a subscription.
“This innovative initiative is sure to enhance the passenger experience by providing access to thousands of popular magazines and newspapers spanning over 40 categories,” an AASL official said. By encouraging millions of people to read digitally across the globe, Magzter has so far saved tens of thousands of trees and other natural resources, thereby playing an active role in fostering the “Go Green” initiative.
“When the aviation industry is concerned, there are a lot of new advancements taking place in the world. Digitalization of airports to provide an enhanced passenger experience is a key factor that we are concerned about. While we focus our attention aggressively on digitalization processes, enhancing the passenger experience through other possible avenues is always considered by us,” Nimal Siripala De Silva, Minister of Ports, Shipping and Aviation “This will enhance the passenger experience at our airport enabling the travellers to access over 8,000 magazines and newspapers worldwide of their choice. Further, we are launching this service at Jaffna International Airport as well,” G.A. Chandrasiri, AASL Chairman, said.
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