Brooks ‘Running Shoes’ comes to Sri Lanka

The world’s fastest-growing athletic footwear brand, Brooks Running, together with its local partner, Asriel Holdings (Pvt.) Ltd aims to help more Sri Lankans discover the joy of running, following the brand’s official launch over the weekend.

A wholly owned subsidiary of Warren Buffet’s Berkshire Hathaway Inc., Brooks Running is a brand that has rapidly grown to be synonymous with performance and innovation. With a robust 25% market share in the US, and a reported 100% Year-on-Year sales growth in India over the past year alone, Brooks Running is increasingly celebrated the world over as the most preferred brand among athletes

“Brooks Running is a purist when it comes to delivering the best running experience for athletes. What sets us apart is our unwavering commitment to harnessing scientific innovations in engineering, biomechanics, and even 3D printing technology to create athletic shoes that deliver unmatched comfort, performance, and durability for athletes performing at the highest level of their sport.

“We see immense growth potential in this market, and a major opportunity to support Sri Lankan sporting and fitness culture with the very best footwear in the market,” Brooks Running Country Manager, Kartik Shah said.

Notably, Brooks Running Sri Lanka will be championed by pace bowling sensation, Chamika Karunaratne – himself an immediate and avid fan of the brand since he first encountered it a few years prior.

Brooks Running Shoes has observed a significant surge in athletic engagement, particularly post-COVID, with individuals placing greater emphasis on health and fitness. The brand has witnessed nearly 100% Year-on-Year growth in sales in India, signalling a robust potential for similar growth in Sri Lanka, Nepal, the Maldives, and other major economies across Asia and Europe. Asriel Holdings will serve as the springboard for Brooks Running Shoes, leveraging its vast experience in premium brand distribution to establish Brooks as the preferred choice for Sri Lankan athletes. Fully-fledged operations for Brooks Running will commence before March 2024.

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