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CBL joins ‘Manudam Mehewara’

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Sisira Gunawardane, Senior Promotions and Activations Manager, CBL Food Cluster, Ishara Wickramasinghe, Senior Manager Corporate Communication and Sustainability, CBL Group, Jayanga Perera – General Manager, Marketing, CBL Food Cluster, Sheamalee Wickramasingha Group Managing Director, CBL Group, Supun Weerasinghe, Group Chief Executive, Dialog Axiata PLC, Navin Pieris, Group Chief Officer, Dialog Enterprise, Chaminda Rajakaruna, Executive Director, Sarvodaya Shramadana Movement

CBL Group recently joined forces with the ‘Manudam Mehewara’ programme initiated by Dialog Axiata PLC, MAS Holdings, Hemas Holdings PLC, Sarvodaya Shramadana Movement and PwC Sri Lanka, in a mission to provide emergency relief to the most vulnerable families and communities in the country impacted by the ongoing economic crisis.

Joining hands with like-minded partners including its execution partner Sarvodaya and accountability partner PwC Sri Lanka, the ‘Manudam Mehewara’ initiative funded by Dialog, MAS, Hemas and CBL aims to provide emergency relief to more than 100,000 adversely affected families, especially communities in deep poverty, across the country.

Emergency relief is currently being distributed across all 25 districts, and the Manudam Mehewara programme will conduct its relief efforts for 60 – 90 days, until a sustainable benefit transfer system is established in the country through an effective economic recovery plan.

Sheamalee Wickramasingha, Group Managing Director of the CBL Group stated “CBL is built on our four core values of Caring, Quality, Innovation and Integrity and the value of Caring has a special place at CBL. As responsible corporates, we have a duty to proactively engage in ways that can positively impact communities, and I hope that we can help many Sri Lankans in need at this time. As a country, we need a new vision, one of prosperity for all, and CBL is happy to partner with this humanitarian effort to help this vision take a step forward”.

Navin Pieris, Group Chief Officer – Dialog Enterprise of Dialog Axiata PLC was quoted saying “I would like to thank the CBL Group for answering the call to action and joining us. With the CBL Group joining the Madnudam Mehewara initiative, this corporate alliance is further strengthened in its purpose of supporting those most adversely affected by the prevailing socio-economic crisis.”

Chamindha Rajakaruna, Executive Director of the Sarvodaya Shramadana Movement of Sri Lanka shared “On behalf of Sarvodaya, I would like to express my gratitude and admiration of Dialog, MAS, Hemas and CBL who have joined together in a noble cause.”

Manudam Mehewara invites all Corporates to join this effort and help expand the Emergency Relief distribution operations.



Wednesday, April 27, 2022 – 01:00

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