CBL launches MuncheeRollz, premium wafer
Munchee at Ceylon Biscuits Limited has introduced MuncheeRollz, exclusively at Cargills Food City, to provide a unique experience which has not been explored before by a Sri Lankan confectionary manufacturer.
MuncheeRollz is made of premium cocoa and has rich chocolate and vanilla-filled variants and is billed as a premium indulgence and experience for teens and young adults. The product was launched in the presence of Chief Guests Rasith Wickramasingha Group Director of the CBL Group and Erangika Samarage Chief Merchandizing Officer Cargills, popular influencers, customers, staff and members of the media who attended the event. MuncheeRollz will be exclusively available at Cargills Food City outlets for an entire month and then at other supermarkets after the launch to satisfy the taste buds of consumers seeking a premium wafer experience. MuncheeRollz fulfils the need for a premium product creating excitement amongst discerning customers for this product range.
Munchee at Ceylon Biscuits Limited Marketing Manager Vijith Perera said; “As the first cocoa powder-based wafer stick made by a local confectionary manufacturer, the trend setting Munchee Rollzappeals to the taste of teens and young adults who have felt the void in the market for premium wafer sticks. At Munchee our purpose is to enrich the lives of our discerning consumer, enriching those happy moments and making them memorable. We always strive to be accessible to our consumer and we believe Cargills also strives for the same objective in making Sri Lankan’s lives more convenient.”
Vijith Perera further added; “The product comes in a boxboard with a tear-to-open option, which allows consumers to close the box and save it for later, which is not something that is often seen in the Sri Lankan market. This innovation in packaging was also done with the consumer in mind.”
Munchee is one of the most innovative brands in Sri Lanka that delivers new experiences to Sri Lankan consumers, catapulting it as the number one biscuit brand in Sri Lanka.
The post CBL launches MuncheeRollz, premium wafer appeared first on DailyNews.