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CEAT resumes School Road Safety Programme

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CEAT Kelani Holdings Head of Marketing Prashan Costa presents the road safety related equipment to the Principal of Royal College P.A.S.P. Jayalath.

CEAT Kelani Holdings has resumed its Schools Road Safety programme, the Company’s flagship community initiative in Sri Lanka this year with the distribution of road safety equipment to 25 schools in several districts of the country.

The manufacturer of products that are closely linked to road safety, CEAT Sri Lanka presented 175 road safety signboards and 200 traffic cones to schools located in congested areas and main cities such as Colombo, Gampaha, Kandy and Chilaw under this programme which is executed under the ‘CEAT Cares’ portfolio of communityinitiatives.

Commenting on the resumption of the Schools Road Safety programme, CEAT Kelani Managing Director Ravi Dadlani said; “Most schools have reopened after the shutdowns necessitated by the pandemic, and traffic on the roads is back to pre-pandemic levels.The resumption of our programme is therefore timely. By equipping schools in busy localities with the necessary equipment, we hope to not only contribute towards the safety of students, parents and staff but to help remind the public about the need to adhere to road rules and drive safely.”

Historically, the CEAT ‘Road Safety for School Children’ community programme directly engaged with students, parents and transport providers, principally school van drivers and was coupled with the presentation of traffic management kits comprising of traffic cones, safety jackets, traffic signs and other aids to the traffic squads in each of the schools visited.

Titled ‘Maga Yana Maga’ this programme was initiated in 2009 and has to date covered schools in Colombo and the Southern, Northern, North Western, Central and Eastern regions of the country.

The manufacturer of half of the country’s pneumatic tyre requirements, CEAT Kelani Holdings is considered one of the most successful India and Sri Lanka joint ventures. The joint venture’s cumulative investment in Sri Lanka to date exceeds Rs 8 billion, and another Rs 3.2 billion has been committed in 2022 for expansion of volumes, technology upgrades and new product development.



Friday, March 18, 2022 – 01:00

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