The ‘Ceylife Digital’ app can be downloaded and operated on Android, iOS and Huawei’s HarmonyOS. Launched in English, the app is to be upgraded shortly with trilingual functionality that will enable customers to access it in the language of their preference, the Company said.
Designed to provide instant and round-the-clock convenience to customers and the opportunity for anyone to browse non-customer offerings, Ceylife Digital comprises a host of features and benefits including the ability for policyholders to register as Ceylinco Life customers, view the status of their policies and the separate benefits pertaining to each of those policies, the capability to pay their premiums securely with a credit or debit card, check and confirm payment, and even purchase an online Life, Retirement, or Investment policy via the application.
Furthermore, users can request for services through the app, view details of life insurance products, access the News and Promotions sections related to the Company, and view the locations of and information about Ceylinco Life branches countrywide.
The App provides yet another opportunity for contactless insurance, where a person can purchase a policy and maintain it for its duration without ever having to visit a Ceylinco Life branch or make physical contact with an agent, the life insurance leader said. The app was developed by Epic Lanka, a leading Sri Lankan IT company and a pioneer in Fintech and Insurtech solutions.
Commenting on the launch of the new app, Ceylinco Life Managing Director and CEO Thushara Ranasinghe said, “Ceylife Digital is yet another example of how Ceylinco Life explores every opportunity presented by technology to serve its customers better, especially in these times when social distancing can help curtail the spread of the COVID-19 virus. We believe that this app will function as a friendly virtual agent to both our customers and those who are interested in our policies and provide them with the opportunity to explore their options with us and of course conduct all necessary transactions digitally.”