Be the First to Know

lanka matrimony

‘ChupaChups’, Meraki create ‘Sensurreal’ collection

0 29
Sharmila Ruberu
Sharmila Ruberu

 ‘ChupaChups’, one of the most recognized and loved brands of Perfetti Van Melle Lanka (Private) Ltd and fashion designer Sharmila Ruberu of Meraki collaborated to create an extraordinary collection titled ‘Sensurreal’. The collection represented the first time that an internationally renowned lifestyle confectionery brand partnered with a Sri Lankan designer.

Inspired by the vibrance and playfulness of the ‘Forever Fun’ confectionary brand ‘ChupaChups’, the collection showcased the confectionery brand’s signature personality fused together with the unique design aesthetic that Meraki is known for. Leaving a lasting impression on all attendees and stakeholders involved in the fashion industry of Sri Lanka, Sensurreal was a prime example of how cross-industry collaborations can push the bounds of creativity.

Perfetti Van Melle Lanka Pvt. Ltd., Country Manager Mohit Bhalla said; “We are thrilled to partner with CFW and Sharmila, which represents a unique collaboration in Sri Lanka that embodies the spirit of our beloved and forever fun ChupaChups brand.”

Founder of Meraki Sharmila Ruberu, stated; “I had a great deal of fun working on this collection with both CFW and Perfetti teams. Although the timelines were tight, everything came together awesomely well. I hope that this collaboration opens the doors for other designers to question what is the norm and push themselves to even greater heights.” This collaboration builds on the footprint established by the brand by taking a phenomenal leap in the way brands can be associated with fashion. Sensurreal is also synonymous with other such collaborations that have been done by Perfetti Van Melle brands globally, which are managed by its very own licensing division.

 

Friday, May 19, 2023 – 01:00











Leave A Reply

Your email address will not be published.