The Chartered Institute of Marketing (CIM), recently held a tutor conference in Sri Lanka to enhance the quality and consistency across all its study centres and lecturers.
CIM’s Learner Partnership Manager, Maureen Wincott who led the conference focused on knowledge sharing, problem discussion and shared CIM’s newest syllabus and study method updates.
“Maintaining a consistent standard across its study centres world over is a priority for CIM. The tutor conference offered an excellent opportunity for our lecturers across the four accredited study centres to not only meet and exchange ideas but to make sure they are compliant with the high standards expected by CIM,” said Onalie Dissanayake, CIM Country Head for Sri Lanka and the Maldives.
CIM highlighted the stringent quality controls it uses to maintain the high quality of its professional qualifications and global standards across all its accredited study centres.
The quality audit involves checking all aspects of a study centre including the personnel and its processes.
Currently, the four accredited study centres; Sri Lanka Institute of Marketing (SLIM) Business School, Synergy School of Marketing, Dafedil Academy of Business and Marketing and CCBM (Cambridge College of Business and Management), providing tuition for CIM courses in Sri Lanka are tasked with recruiting qualified candidates to serve as lecturers for relevant subjects.“In keeping with CIM guidelines, academic as well as professional experience and capability are checked pending approval of candidates as lecturers. The rigorous measures taken ensure the most effective delivery of CIM study materials by the most capable individuals. Additionally, all lecturers must be members of CIM,” explained Onalie Dissanayake.
“Meeting lecturers from other accredited study centres, discussing common problems we faced as lecturers and finding solutions was insightful. We look forward to a stronger interactive community bond among CIM lecturers. We were also able to clear any doubts regarding new developments at CIM, which I think helps to plug in gaps between CIM and us lecturers,” shared one of the participants of the conference.
In line with the trend observed in the world marketing community towards socially conscious green decision making, CIM introduced its newly launched professional course, Diploma in Sustainable Marketing, at the tutor conference. CIM is the first to offer a professional qualification with a special focus on sustainable marketing.
The CIM community in Sri Lanka is the largest region outside of the UK and one of CIM’s most important regions.
The Institute has incorporated digital marketing to their course module since 2010 and offers a specialised digital marketing diploma to allow practicing and budding marketers to brush up digital skills.