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Coca-Cola Sri Lanka extends ‘Adopt A Beach’ initiative

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Coca-Cola Sri Lanka Ltd. continues its mission to safeguard Sri Lanka’s shorelines by extending the ‘Adopt A Beach’ initiative for a triumphant third year.

This announcement aligns with the celebration of International Coastal Cleanup Day on September 16, emphasizing the paramount significance of coastal preservation.

Commemorating the partnership with an exclusive beach cleanup and an enlightening session at Crow Island Beach, the day’s proceedings were honored by the presence of the Governor, Western Province and Marshal of the Sri Lanka Air Force, Roshan Goonetileke and key government stakeholders representing the Ministry of Local Government, Colombo Municipal Council, Environmental Police Division, Coastal Conservation Department, Waste Management Authority and the Crow Island Beach Management Society.

Additionally, underlining the vital role that the youth of our nation play in forging cleaner and safer coastal regions, particularly through the realms of media and volunteerism, the occasion also brought together young talents from the media sector and a dedicated team of volunteers from the Clean Ocean Force, Clean Ocean Force Youth Club of the Ocean’s University, Clean Ocean Force Youth Club in Negombo, Rotaract Club Colombo Regent, Shri Vimukthi Youth Association, youth from International Schools and Adfactors Public Relations Lanka.

The ‘Adopt A Beach’ programme, initiated in partnership with Clean Ocean Force (COF), has set new benchmarks in Sri Lanka’s beach cleanup initiatives.

Coca-Cola Sri Lanka sponsors COF’s efforts to clean and maintain the Crow Island Beach, which involve multiple stakeholders, including the Ministry of Local Government, Coastal Conservation Department, Central Environment authority, Economic Promotion, Power and Energy, Environmental Affairs, Water Supply and Drainage, Tourism Western Province – Sri Lanka, Waste Management Authority Western Province, Sri Lanka Police Environmental Division, Marine Environment Protection Authority, Colombo Municipal Council, Samurdhi Authority, Crow Island Management, and the Beach Society Management of Crow Island.

Coca-Cola Sri Lanka and the Maldives Managing Director Pankaj Sinha stated; “Coca-Cola’s commitment to preserving our coastal treasures remains unwavering. Extending our ‘Adopt A Beach’ programme for the third consecutive year is a testament to our dedication to creating a cleaner, more sustainable environment. Our partnership with Clean Ocean Force reflects our shared vision for a pristine coastline, and we are proud to lead the way in this transformative journey.”

As Coca-Cola Sri Lanka extends its ‘Adopt A Beach’ programme into a third year, the partnership between the company, Clean Ocean Force, and the government continues to serve as a shining example of how public-private collaborations can drive meaningful change and contribute to a more sustainable and cleaner coastal environment for all.

The post Coca-Cola Sri Lanka extends ‘Adopt A Beach’ initiative appeared first on DailyNews.

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