CodeGen International (Pvt) Ltd., recently announced its collaboration with Emerging Media (Pvt) Ltd., a market leader with the largest outdoor digital screen advertising network, to provide a unique first of its kind solution to automate their digital-out-of-home advertising channels while supporting the organisation’s vision to offer value added services to their advertising trade partners.
A provider of world-renowned innovative technology solutions, CodeGen is pleased to offer this solution, a first in the island, through its FaceRec software, a home-grown innovation developed and engineered by CodeGen.
An AI-based software, FaceRec, utilises a highly scalable method to count and classify objects, moving or static, at multiple remote locations via an installed HD camera. Thus, enabling advertising agencies, brands, and corporates to measure and quantify advertising returns based on viewership for digital or traditional outdoor and location-based advertising.
“With FaceRec, Emerging Media’s trade partners can now identify best routes for higher visibility, ideal location for targeted advertising etc., for effective distribution of advertising budgets. We want to ensure that brands who have relied on our specialist services receive the optimum returns from their advertising spend and deliver quantifiable results with our latest technology partnership with CodeGen,” stated Emerging Media Founder and Managing Director Sanjeewa Rajapakshe.
“FaceRec technology will enable Emerging Media to craft the best digital and outdoor advertising placement strategies for their trade partners while enabling a great level of transparency,” said Harsha Subasinghe Founder and CEO CodeGen adding: “All our innovations are designed to enhance the customer experience and fuel revenue and growth opportunities to our clients’ overall business ecosystem. With FaceRec, we also offer solutions to manage touch less attendance, movement monitoring, crowd controlling with the use of our latest AI applications.”